| 广告英语中修辞手法的应用 |
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| 引用本文： | 邓海燕.广告英语中修辞手法的应用[J].长春理工大学学报(高教版),2006(1). |
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| 作者姓名： | 邓海燕 |
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| 作者单位： | 娄底职业技术学院 湖南娄底，417000 |
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| 摘 要： | 作为一种应用文体,广告英语已逐渐形成了其独特的文体风格。本文从英语修辞学的角度出发,从音韵、词义和结构三个方面对广告英语常用的修辞手法及其艺术效果进行了粗浅的分析。
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| 关 键 词： | 广告英语 修辞手法 艺术效果 |
The Use of Rhetorical Devices in Advertising English |
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| Deng Haiyan.The Use of Rhetorical Devices in Advertising English[J].Journal of Changchun University of Science and Technology,2006(1). |
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| Authors: | Deng Haiyan |
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| Institution: | Deng Haiyan |
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| Abstract: | As a kind of practical writing,advertising English has formed its unique stylistic features.From the angle of English rhetoric,this paper mainly discussed the commonly used rhetorical devices and their artistic effects in advertis- ing English in terms of phonetic,lexieal and structure. |
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| Keywords: | advertising English rhetorical devices artistic effects |
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