| 小企业与大企业竞争策略研究 |
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| 引用本文： | 张林刚,王恒山. 小企业与大企业竞争策略研究[J]. 上海理工大学学报(社会科学版), 2001, 23(2): 70-72 |
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| 作者姓名： | 张林刚 王恒山 |
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| 作者单位： | 上海理工大学,管理学院,上海,200093 |
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| 摘 要： | 本文从小企业的自身特点出发,主要论述了在激烈的市场竞争中小企业如何与大企业进行竞争的策略.小企业只有采取正确的策略,才能求得生存发展的机会,并在未来的发展中立于不败之地.
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| 关 键 词： | 小企业 竞争策略 |
Study of Competition Strategy between Small Companies and Big Enterprises |
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| Zhang Ling-gang Wang Heng-shan. Study of Competition Strategy between Small Companies and Big Enterprises[J]. Journal of University of Shanghai For Science and Technilogy(Social Science), 2001, 23(2): 70-72 |
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| Authors: | Zhang Ling-gang Wang Heng-shan |
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| Abstract: | Based the Characters of small companies, the competition strategy between small companies and big enterprises in the market competition is presented in this paper. If small companies take right strategy, they can get the opportunity of development and have success in the future. |
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| Keywords: | Small Company Competition Strategy |
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