| 语用顺应对商标翻译的启示 |
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| 引用本文： | 张耘.语用顺应对商标翻译的启示[J].甘肃联合大学学报(社会科学版),2011,27(1):91-94. |
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| 作者姓名： | 张耘 |
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| 作者单位： | 常州纺织服装职业技术学院,江苏常州,213164 |
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| 基金项目： | 常州大学高等职业教育研究院重点课题，常州科教城(高职教育园区)科研基金 |
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| 摘 要： | 顺应性理论是语用学中的一个概念,随着学科发展的多元化,越来越多地被应用到翻译领域中,尤其是商标的翻译中。商标是产品质量的象征和形象的代表,体现着浓厚的民族色彩和鲜明的文化个性,具有丰富的文化内涵。本文从商标的语言特点来探讨顺应论在商标翻译中的应用,从而最大化地实现商标的商业效用和目的。
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| 关 键 词： | 商标 翻译 顺应理论 文化 |
On Functionalism in Trademark Translation |
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| ZHANG Yun.On Functionalism in Trademark Translation[J].Journal of Gansu Lianhe University:Social Sciences,2011,27(1):91-94. |
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| Authors: | ZHANG Yun |
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| Institution: | ZHANG Yun(Changzhou Textile Garment Institute,Changzhou 213164,China) |
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| Abstract: | The Adaptation Theory is a pragmatic concept.With the development of diverse disciplines,it is increasingly being applied to the trademark translation.The trademark is a symbol of product quality and image,which embodies a distinctive national character and contains rich cultural connotations.The paper explores the application of Adaptation Theory in trademark translation from the trademark features,thus maximizing the commercial effectiveness and purpose of trademarks. |
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| Keywords: | trademark translation Adaptation Theory culture |
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