中西方社会文化差异在跨文化交际中的表现

认识和掌握中西方社会价值体系的差异及其对应规律在跨文化交际过程中的导向作用，解决和避免文化冲突与障碍，提升跨文化交际的实际技能，对跨文化交际活动具有十分重要的理论价值和现实意义。通过对中西方社会文化差异在跨文化交际中具体表现的对比分析，整合出交际原则与模式、交际时间取向、具体交际形式3个方面的差异特征。认为应站在对文化差异宽容和认同的立场上，挖掘中国传统文化的现代价值，并吸纳西方文化中积极有益的成分，从而真正实现中西方文化之间的平等对话与交流。

Representation of differences between Chinese and western social culture in cross-cultural intercommunion

It is of very important theoretic value and practical significance in cross-cultural intercommunion knowing and mastering the orienting function of differences between Chinese and western social value systems and corresponding rules,thereby to solve and avoid the cultural conflicts and blocks,and to enhance the actual skills of cross-cultural intercommunion.Through comparative analysis of the concrete representations of differences between Chinese and western social culture in cross-cultural intercommunion,...