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论民营企业实施品牌化战略和产学研合作创新的互动——以青岛市为例
引用本文:张同功.论民营企业实施品牌化战略和产学研合作创新的互动——以青岛市为例[J].东方论坛,2008(4):71-75,86.
作者姓名:张同功
作者单位:青岛科技大学,经济与管理学院,山东,青岛,266061
摘    要:青岛的民营企业发展壮大面临着实施品牌战略问题,产学研合作可以为民营企业实施品牌化战略提供战略和技术支持,民营企业实施品牌化战略对产学研合作的需求也将拉动产学研合作。二者相互促进。但是民营企业参与的产学研合作需要克服认识不足、政策法规不完善,各项协调与运做机制不健全等障碍,以改善产学研合作的宏微观环境。

关 键 词:民营企业  品牌化战略  产学研合作

A Study of Cooperation between Enterprises,Universities and Researchers——on the Basis of Implementing Brand Strategy of Private Enterprises in Qingdao
ZHANG Tong-gong.A Study of Cooperation between Enterprises,Universities and Researchers——on the Basis of Implementing Brand Strategy of Private Enterprises in Qingdao[J].Orient Forum,2008(4):71-75,86.
Authors:ZHANG Tong-gong
Institution:ZHANG Tong-gong (Econmy & Management Dept,Qingdao Science & Technology Unversity,Qingdao 266061,China)
Abstract:The private enterprises in Qingdao have to implement brand strategy in order to grow and expand.And cooperation between enterprises,universities and researcher can supply strategic and technological support.Moreover,this cooperation can be improved by the demand of cooperation from private enterprises. But many hindrances from conception,policy and law,operation system,etc.must be eliminated in order to create a good environment for such cooperation.
Keywords:private enterprise  brand strategy  cooperation between enterprises  universities and researchers  
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