| 我国媒介的消费主义文化表现及其文化品格探析 |
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| 引用本文： | 王爱玲,杨晖. 我国媒介的消费主义文化表现及其文化品格探析[J]. 北京邮电大学学报(社会科学版), 2012, 14(2): 1-7 |
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| 作者姓名： | 王爱玲 杨晖 |
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| 作者单位： | 大连理工大学人文学院,辽宁大连,116023;兰州交通大学外国语学院,甘肃兰州,730070 |
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| 摘 要： | 符号消费因其扬弃了单纯的"使用价值消费"狭隘性,从而直接促发了消费主义观念的出现和发展。大众传媒尤其是电子媒介的具象性符码所带来的影像表现力由于能为商品附加更多的象征意义,使得媒介必然与消费主义不谋而合,共同带动大众文化的新发展,社会的整个大众文化形态也由此出现了商业逻辑主导下的两面性。
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| 关 键 词： | 符号消费 消费主义 媒介文化 |
Study on the Manifestation and Characters of Consumerism Culture in China Media |
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| WANG Ai-ling,YANG Hui. Study on the Manifestation and Characters of Consumerism Culture in China Media[J]. Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition), 2012, 14(2): 1-7 |
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| Authors: | WANG Ai-ling YANG Hui |
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| Affiliation: | 1.School of Humanities,Dalian University of Technology,Dalian 116023,China; 2.School of Foreign Languages,Lanzhou Jiaotong University,Lanzhou 730070,China) |
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| Abstract: | Symbol consumption,abandoning the limitations of use-value consumption,inspires the emergence and development of consumerism.The concreteness of mass media,especially of electronic media,which can increase the symbolic significance of the merchandise by its expressiveness of image,makes the media coincide with consumerism.The coincidence between media and consumerism promotes the development of popular culture and thus the popular culture also shows the dual cultural characters dominated by business logic. |
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| Keywords: | symbol consumption consumerism media culture |
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