| 西方的顾客价值研究及其实践启示 |
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| 引用本文： | 白长虹.西方的顾客价值研究及其实践启示[J].南开管理评论,2001,4(2):51-55. |
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| 作者姓名： | 白长虹 |
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| 作者单位： | 南开大学国际商学院 |
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| 基金项目： | 香港城市大学商学院竞争力研究中心资助。 |
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| 摘 要： | 西方企业寻求竞争优势的实践和相关理论的发展要求人们从顾客角度深入钻研顾客价值的确切含义和构成，顾客价值来源何处，顾客对企业提供的价值是如何认识、评价和取舍的，顾客价值如何变化等问题。本文将对西方国家在这一领域具代表性的研究和主要理论成果进行回顾、梳理和评论。
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| 关 键 词： | 营销 顾客价值 文献回顾 |
Literature Review of Customer Value and Its Implications |
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| Bai Changhong.Literature Review of Customer Value and Its Implications[J].Nankai Business Review,2001,4(2):51-55. |
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| Authors: | Bai Changhong |
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| Institution: | Bai Changhong |
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| Abstract: | Customer value is of demanding interest to marketers and researchers due to the western enterprises' practice of searching for sustainable competitive advantage as well as the development and evolution of the related propositions. This paper presents a review and critique of the dominant arguments contributed by western scholars in the field of customer value research. The concerned topics include the concept of customer value, its constituents, determinants and changes, and how of customers' understanding and assessing to the value delivered by enterprises. |
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| Keywords: | Marketing Customer Value Literature Review |
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