Relative Performancebewertung und Produktmarktwettbewerb

Relative Performance Evaluation aims at reducing incentive risk imposed on a manager, and at influencing product market choices. Thereby, firm owners can choose stronger effort incentives, and they may reduce the degree of competition with the firm’s competitors. Within a principal/agent-model, we explore the interrelation between characteristics of product market competition, performance evaluation, and incentives. Our results show that a firm’s optimal performance evaluation significantly depends on the characteristics of product market competition. This implies that a firm’s optimal choice of performance evaluation is firm- and industry-specific. Hence, our results support the industry-selection-approach recently applied in empirical compensation studies.