Spicing Up a 150-Year-Old Porcelain Factory: Art,Localism and Transnationalism in Arita's Happy Lucky Kiln

The Kouraku Kiln, a 150-year-old Japanese porcelain factory in the traditional rural pottery town of Arita, has been struggling with the economic decline brought by the burst of the bubble in the mid-1990s, rural migration and changes in lifestyle and tastes. Using ethnographic fieldwork, I look at the independent innovative activities that the Kouraku Kiln factory has put into place to overcome such problems: an artist-in-residence program and a treasure hunt, both coordinated by Brazilian ceramic artist and cultural agitator Sebastião Pimenta. By making use of the local history, identity, and infrastructure to attract visitors from all over the world to the production site, Kouraku Kiln has changed its focus from its products by selling knowledge and experiences. Besides contributing to the revitalization of the local economy, the constant presence of Pimenta and other international artists at the factory has added to the creation of multicultural exchanges in the local community, raising issues about social integration and local citizenship. With this case study, I aim to add to discussions about the revitalization of rural places and the regeneration of Japanese traditional crafts through the acknowledgment of globalization and mobility. By addressing issues related to the impact of transnational flows in rural communities, this article argues for the contributions of migrants in their communities of destination and examines the transforming relationships between art, society, and local development.