体验式会展品牌营销策略探讨 |
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引用本文: | 田书芹,王东强.体验式会展品牌营销策略探讨[J].渝西学院学报(社会科学版),2008,27(2):21-23. |
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作者姓名: | 田书芹 王东强 |
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作者单位: | 重庆文理学院品牌科学研究所 重庆永川402160 |
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摘 要: | 体验经济已经走入我们的生活。会展品牌与体验经济有着天然的联系,作为会展品牌营销者,开展体验式会展品牌营销可以从以下层面入手:会展内部营销是前提;塑造会展品牌形象是基础;体验式会展服务是关键;会展品牌促销是主要途径。
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关 键 词: | 体验经济 会展品牌 营销 |
文章编号: | 1673-8004(2008)02-0021-03 |
修稿时间: | 2007年11月18 |
A Discussion on Experiential Exhibition Brand Marketing |
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Authors: | TIAN Shu-qin WANG Dong-qiang |
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Abstract: | Experience economy has entered our lives.Experience economy is firmly related to the exhibition brand.It is useful for the exhibition brand managers to develop exhibition brand marketing in the ways below: to carry on the internal exhibition marketing,to shape exhibition brand image,to improve the experimental exhibition service and to promote the exhibition brand. |
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Keywords: | experience economy exhibition brand marketing |
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