电视文化的负功能及其应对策略研究

电视文化在发挥正功能的同时也具有麻醉、反智和操纵等负功能,这些负功能会导致钝化思考力、瓦解创造性和消弭道德感等较为严重的社会后果。应对电视文化的负功能应从三个方面着手,一是媒体角色自觉,电视人应充分意识到自己的角色定位和社会担当,二是社会管理主体要切实担负把关和监督的责任,三是受众要建立自我主体性地位,并发展个人的批判性思维,提升媒介素养。

Research on Negative Functions of TV Culture and Coping Strategies

TV culture has anesthetic,anti-intellectual and manipulation etc.negative functions which can cause serious social consequences such as retarding mentality,destroying creative and decreasing moral.To deal with the negative functions of TV culture,three measures may be taken.First,mass media should be fully aware of their role positioning.Secondly,social management subject should take on the supervision responsibility.Thirdly,the audience ought to develop their critical thinking style.