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本文通过采用工作分析、深度访谈以及人员素质测评等方法和手段实地收集的大量第一手资料,在确立营销经理业绩指标的基础上,根据深度访谈报告整理、提炼营销经理胜任特征,用理论与实证研究相结合的方法,运用聚类分析、相关分析以及T检验等相关统计分析技术,结合人员素质及知识测评进行科学计算并检验实证研究的成果后,构建了营销经理的胜任特征模型,并简要阐述胜任特征模型要素的内在关系与作用,为有效选拔营销经理、预测营销经理的业绩表现提供了良好的参考.

Research on Competence Model For Marketing Manager

This article is writing about a competence model for marketing managers which is established by several research methods including job analysis, behavior event interview and HR appraise measurement software. And this article also describes the creative discovery in this research- the inherent relations among marketing managers competencies, these relations contributes to define the key competence for marketing managers.