| 企业营销渠道变化与新型营销模式构建 |
| |
| 引用本文： | 陈红,武海斌.企业营销渠道变化与新型营销模式构建[J].中北大学学报(社会科学版),2003,19(3):62-64. |
| |
| 作者姓名： | 陈红 武海斌 |
| |
| 作者单位： | 华北工学院,经济管理系,山西,太原,030051 |
| |
| 摘 要： | 本文分析了营销渠道定义、渠道成员的职能和渠道管理的重点 ,对企业营销渠道的变迁进行了回顾和研究 ,全面论述了当今营销渠道的发展趋势。在此基础上 ,对中国企业营销渠道的构建提出了自己的见解。
|
| 关 键 词： | 营销渠道 发展趋势 模式构建 |
| 文章编号： | 1009-4520(2003)03-0062-03 |
| 修稿时间： | 2003年6月10日 |
The Development Trend and the Structuring of the News Enterprises' Marketing Channel |
| |
| CHEN Hong,WU Hai-bin.The Development Trend and the Structuring of the News Enterprises'''' Marketing Channel[J].Journal of North China Institute of Technology(Social Sciences),2003,19(3):62-64. |
| |
| Authors: | CHEN Hong WU Hai-bin |
| |
| Abstract: | The definition of marketing channel, the function of channel member and focal point of channel management are analyzed. The vicissitudes of enterprise marketing channel are reviewed and studied, and the nowadays development trend of marketing channel is expounded. On the basis of that, opinions on the construction of the marketing channel of Chinese enterprise are put forward. |
| |
| Keywords: | marketing channel development trend the mode structuring |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
