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互联网金融对传统银行业的影响
引用本文:张力多.互联网金融对传统银行业的影响[J].牡丹江师范学院学报(哲学社会科学版),2014(2):25-27.
作者姓名:张力多
作者单位:枣庄学院经济与管理学院,山东枣庄277160
基金项目:枣庄市科学技术发展计划项目(软科学部分)(2012RKGA014)基于 TOC理论在区域经济发展战略中的应用研究
摘    要:在介绍互联网金融特征,分析其业务模式,以目前流行的P2P投融资模式和余额宝等互联网金融服务为例,突出它对传统银行业产生的影响,并为银行业提出了应对策略。

关 键 词:互联网金融  传统银行业  应对策略

Research on the Influence of Internet Finance on the Traditional Banking
ZHANG Li-duo.Research on the Influence of Internet Finance on the Traditional Banking[J].Journal of Mudanjiang Teachers' College(Philosophy Social Sciences Edition),2014(2):25-27.
Authors:ZHANG Li-duo
Institution:ZHANG Li-duo (Department of Economics Management, Zaozhuang University, Zaozhuang 277160, China)
Abstract:In recent years ,with the rise of the Internet finance ,it had strong influence on China's traditional banking ,which was gradually revealed .This paper highlights Internet finance’s effect on traditional banking based on introduction of its characteristics and analysis of business model ,in the case of popular P2P investment and financing mode and YU EBAO as Internet financial service at present ,and then puts forward the corresponding strategies for the banking industry .
Keywords:Internet finance  Traditional banking  Corresponding strategies
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