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| 小企业与大企业的竞争策略 | |
| 引用本文： | 张林刚,张兴鹏. 小企业与大企业的竞争策略[J]. 西南交通大学学报(社会科学版), 2002, 3(2): 81-84 |
| 作者姓名： | 张林刚 张兴鹏 |
| 作者单位： | 1. 上海理工大学管理学院,上海,200093 2. 山东黄河勘测设计研究院,山东,淄博,250033 |
| 摘 要： | 本文从小企业的自身特点出发 ,主要论述了在激烈的市场竞争中小企业如何与大企业进行竞争的策略。小企业只有采取正确的策略 ,才能求得生存发展的机会 ,并在未来的发展中立于不败之地 |
| 关 键 词： | 小企业 发展 竞争策略 |
| 文章编号： | 1009-4474(2002)02-0081-04 |
| 修稿时间： | 2001-07-13 |
The Tactics of Small Enterprise in Competing with Big Enterprise |
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| ZHANG Lin gang ,ZHANG Xing peng. The Tactics of Small Enterprise in Competing with Big Enterprise[J]. Journal of Southwest Jiaotong Universit(Social Science Edition), 2002, 3(2): 81-84 | |
| Authors: | ZHANG Lin gang ZHANG Xing peng |
| Affiliation: | ZHANG Lin gang 1,ZHANG Xing peng 2 |
| Abstract: | Beginning from the self characteristics of small enterprises, the article chiefly discusses the tactics of small enterprises in competing with big ones in the intense market competition. Only when the small enterprises adopt the correct tactics can they gain the chance of existence and development, also they can stand in the invincible position in the coming development. |
| Keywords: | small enterprise development the tactics of competition |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |