地方性消费：一个新的消费文化研究视角——概念的提出及其民俗学意义

文章认为,消费不仅是经济学的研究对象,作为特定的社会—文化结构中的生存与生活方式,它也是社会学、文化人类学和民俗学等人文学科的重要研究内容。“地方性消费”受惠于格尔茨的“地方性知识”,指的是具有特定消费惯习的文化主体是怎样以自身持有的地方性消费知识去经营物质生活中的各类消费。地方性消费生活是生态结构与历史进程的文化产物,同时也不断地进行着对地方文化系统的再生产。作为了解地方民众文化图式的独特视角,地方性消费研究是民俗学范畴内的重要课题。

A New Cultural Perspective of Local Consumption: On the Conception and Its Folklore Implications

This paper argues that consumption is not only the subject matter of economics,but,as a means of life and existence in a particular socio-cultural system,it is also an important topic of humanities including sociology,cultural anthropology and folklore."Local consumption" comes from the term "local knowledge" proposed by American anthropologist Geertz,attempting to explain how people with specific local knowledge use it to arrange all kinds of consumption items in their life.Local consumption is a cultural outcome of the interaction between ecological system and historical development,which in turn participates perpetually in the reconstruction of the local cultural system.As a new point of view to understand the cultural schema of local people,it should be an important topic of study in folklore.