包装设计可持续性发展要素研究

设计作为一种生产力,对每一个国家地区经济发展有着重要的推动作用,也是整个社会物质文明和精神文明的结晶,是一个国家科学和文化发展的重要标志。当今社会人们越来越注重设计所带来的产品附加值,但是在观念上,却存在很大的误区,造成了过度包装、环境污染、低级媚俗、盲目模仿等不健康的设计现象。如何把包装审美和产业价值与环境保护有机结合,这是当今学术界关心的焦点,也是包装产业新的增长点。同时包装材料生产工艺、减少环境污染也成为全人类共同关心的话题,寻找新材料、新工艺,最大限度降低环境的人为污染,防止产品附加值对环境造成的二次污染,也成为包装行业当前共同努力研究的紧迫课题。文章针对包装设计存在的上述问题,剖析了产生这些现象的原因。着重从包装设计的民族化、人性化、非物质性、绿色化四个方面,论证了包装设计寻求可持续性发展应具备的重要条件,并提出了解决这些问题的应对方案,有助于树立健康的包装设计理念,有助于包装设计向着可持续性方向健康发展。

Discussion on Sustainable Development of Packaging Design

As a kind of productivity,design plays an important role in propelling the development of regional economy in each country.It is the result of combination of material civilization and spiritual civilization as well as a milestone of the development of science and culture in a country.Nowadays,people pay more and more attention to the added value of the production brought by the packing design,but great misunderstanding exists in their thought,which causes unhealthy designing phenomenon,such as over packing,environmental pollution,fawn on customs,aimless imitation,and so on.How to combine packing aesthetics and industrial value with environmental protection is the focus of academic circles and also the new increasing point of packing industry.At the same time,the packing material manufacturing technique and how to reduce environmental pollution have become a concerned problem all over the world.Looking for new material and new technique,reducing the man-made pollution for the environment and protecting against the secondary environmental pollution caused by the added value of the production have become urgent subjects that require the joint efforts of the packing industry.This paper analyzes the reasons for the above phenomena based on the problems in packing design and mainly demonstrates the important conditions in seeking for sustainable development in the packing design from the perspective of nationalization,humanism,immateriality and greenness.At the same time,this paper also puts forward the responding plan to solve these problems,which is helpful in setting up healthy packing design philosophy,guiding it to a sustainable development direction.