Effects of government public relations on international news coverage |
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| Authors: | Ji Young Kim Sung-Un Yang |
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| Affiliation: | S.I. Newhouse School of Public Communications, Syracuse University, 215 University Place, Syracuse, NY 13244, United States |
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| Abstract: | Using content analysis of an international newspaper and a government publication, this study examines the influence of newsworthiness and public relations efforts on international news coverage, one of the key sources for understanding other countries. Grounded in gatekeeping theory, this study hypothesizes strong relations between three variables (newsworthiness, public relations involvement, and international news coverage) in the context of several South Korean news stories. |
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| Keywords: | Government public relations Newsworthiness International news coverage |
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