| 论组织形象塑造的CIS设计 |
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| 引用本文： | 张殿玉,荆秀萍.论组织形象塑造的CIS设计[J].华北水利水电学院学报(社会科学版),2001,17(2):22-24. |
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| 作者姓名： | 张殿玉 荆秀萍 |
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| 作者单位： | 张殿玉（华北水利水电学院,岩土工程系,河南,郑州,450008）;荆秀萍（河北工程技术高等专科学校,团委,河北,沧州,061001） |
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| 摘 要： | 在知识经济时代 ,组织或企业之间的竞争已从局部的产品竞争、资源竞争、人才竞争、信息竞争逐渐发展到整体形象的竞争。一个组织或企业要在激烈的竞争中获胜 ,就必须导入 CIS这种全新的、系统的经营策略。本文分析了 CIS的构成要素及其地位作用 ,阐明了导入 CIS的原则及中国式 CIS组织形象设计的战略重点
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| 关 键 词： | 组织形象 塑造 CIS设计 |
| 文章编号： | 1008-4444(2001)02-0022-03 |
| 修稿时间： | 2001年4月21日 |
On the CIS Design Formed by the Organization Image |
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| ZHANG Dian-yu,JING Xiu-ping.On the CIS Design Formed by the Organization Image[J].Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition),2001,17(2):22-24. |
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| Authors: | ZHANG Dian-yu JING Xiu-ping |
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| Abstract: | At the knowledge based economic times, the competition among organizations and businesses has become that of the general image from the partial product competition, resource competition, personnel competition, and information competition. In order to survive the competition, an organization or a business must adapt the CIS, the new systematic management strategy. This essay has a general analysis of the strategy stresses by adapting the CIS organization image design with the Chinese characteristics through a general discussion of the CIS factors and the position and the roles they play. |
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| Keywords: | organization image formation CIS design |
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