| 网络产业组织中的双边市场研究:文献述评 |
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| 引用本文： | 孟昌,翟慧元.网络产业组织中的双边市场研究:文献述评[J].北京工商大学学报(社会科学版),2013,28(1):28-35. |
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| 作者姓名： | 孟昌 翟慧元 |
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| 作者单位： | 北京工商大学经济学院,北京,100048;北京工商大学经济学院,北京,100048 |
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| 基金项目： | 北京市人才强教项目"行政性进入壁垒下的企业道德风险研究"，北京市哲学社会科学首都流通业研究基地项目，北京市教育委员会—科技创新平台—北京流通业发展方式转变研究 |
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| 摘 要： | 对网络产业中双边市场的研究是产业组织理论的重要进展,它提供了一个考察企业行为的新视角。在回顾网络外部性概念的基础上,考察了双边市场理论的起源、特征及分类,综述了双边市场企业的价格策略和最新进展的代表性文献。最后对双边市场中反垄断问题的文献进行了评论。
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| 关 键 词： | 网络外部性 双边市场 定价策略 反垄断规制 |
| 收稿时间： | 2012/10/30 0:00:00 |
A Literature Review on Two-sided Markets in Network Industrial Organization |
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| MENG Chang & ZHAI,Hui-yuan.A Literature Review on Two-sided Markets in Network Industrial Organization[J].Journal of Beijing Technology and Business University:Social Science,2013,28(1):28-35. |
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| Authors: | MENG Chang & ZHAI Hui-yuan |
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| Institution: | School of Economics, Beijing Technology and Business University, Beijing 100048, China |
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| Abstract: | The research on two-sided markets theory in network industrial organization is a breakthrough in the development process of industrial organization theory,which provides a new perspective of research on corporate behaviors.This paper first clarifies the features of two-sided markets and the concepts of network externalities.Then it discusses the origin,characteristics and classification of two-sided markets theory.It further analyzes the unique price strategies and the recent progress in two-sided markets theory.Finally,it discusses the antitrust issues of the two-sided markets. |
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| Keywords: | network externality two-sided markets price strategy antitrust regulation |
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