乡村文化遗产资源与旅游开发融合发展的路径研究

近年来，乡村文化遗产资源已成为乡村宝贵的旅游财富，其独特的文化内涵已逐渐发展为振兴乡村经济、文化、生态的强大促进力。然而，在乡村文化遗产资源的保护与复兴过程中，却也受到工业化、城镇化等市场经济主导下的内外部冲击，面临文旅产品整合创新不足、产业布局缓慢等与旅游发展融合不畅的复杂困境。鉴于此，该文对乡村文化遗产资源与旅游开发融合困境进行具体化分析，并根据面临的现实问题探索性提出文化遗产资源整合规划、保护开发并举等可行性乡村文旅融合发展路径，以期有效解决乡村振兴过程中文化旅游业发展困境，助力二者的良性互动，实现乡村文化遗产资源的合理化利用、有效化开发、全方位保护。

Research on the Path of Integrated Development of Rural Cultural Heritage Resources and Tourism Development

In recent years, rural cultural heritage resources have become valuable rural tourism wealth, and their unique cultural connotations have gradually developed into a powerful force for the revitalization of rural economy, culture, and ecology. However, in the process of protecting and rejuvenating rural cultural heritage resources, it has also been subject to internal and external shocks led by market economies such as industrialization and urbanization. Meanwhile, it is faced with a complex dilemma, which mainly includes insufficient integration and innovation of cultural and tourism products, slow industrial layout, and poor integration with tourism development. In view of the afore-mentioned problems, a concrete analysis of the integration predicament of rural cultural heritage resources and tourism development is carried out. Accordingly, feasible paths, such as cultural heritage resource integration planning and simultaneous protection and development, are proposed in order to provide effective solutions to the dilemma faced by the industry of culture and tourism. In this vein, the development of cultural tourism will promote the positive interaction between the two components, thereby, achieving the aim of the rational use, effective development, and comprehensive protection of rural cultural heritage resources.