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The architect's gaze: The maintenance of collective professional vision in the work of the architect
Authors:Alexander Styhre
Institution:1. Department of Business Administration, School of Business, Economics and Law , University of Gothenburg , Gothenburg, Sweden alexander.styhre@handels.gu.se
Abstract:Knowledge is something which is essentially embodied and present in the collective practices of seeing, in the professional vision of specific communities of knowledge workers. Architects represent a form of professional and knowledge-intensive work that includes both abstract categories such as style and design (‘form’) and material categories (‘matter’). Thus, professional vision is midway between, but also capable of integrating and co-aligning, abstract/intangible and concrete/material knowledge. Exploring how architects draw on vision and know-how in their day-to-day work, as well as in their engagement with a variety of media at a major Swedish firm of architects, the study suggests that the professional vision of the practicing architect is never fully integrated or coherent but must be subject to constant modifications and joint adjustments.
Keywords:perception  professional vision  knowledge management  gaze
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