Framing and counter-framing a Peace March in Russia: the use of Twitter during a hybrid war

ABSTRACT

Framing is vital to the capacity of social movements to enlist popular support and sustain contentious collective action. Using the case of a Peace March held in Moscow on 21 September 2014, the article examines how antiwar activists and their opponents framed a protest against Russia’s intervention in Ukraine. The study argues that different interpretations of patriotism underpinned divergent evaluations of the conflict and the construction of opposing identities. An analysis of Twitter posts on the eve of the march shows that peace activists positioned themselves as citizens with high moral standards and a healthy dose of patriotism, criticized the Russian government for military intervention in Ukraine, and called for a peaceful conflict resolution. In turn, opponents of the march considered themselves as real patriots and their adversaries as national traitors, denied Russia’s military presence in Ukraine, and fomented an attack on critics of Russian foreign policy. The study contributes to social movement literature by analyzing the framing of antiwar activism on a social media platform in the midst of a hybrid war, marked by a great deal of ambiguity and deception about causes, dynamics, and consequences of military operations by state and non-state actors.