THAT WHICH WE CALL WELFARE BY ANY OTHER NAME WOULD SMELL SWEETER AN ANALYSIS OF THE IMPACT OF QUESTION WORDING ON RESPONSE PATTERNS |
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| Authors: | SMITH TOM W. |
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| Affiliation: | Senior Study Director at the National Opinion Research Center, University of Chicago |
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| Abstract: | Responses to survey questions are dependent on the words usedin the questions. Sometimes the alteration of words can completelychange the response distribution without obviously changingthe meaning or intent of the question. This situation occurswhen "welfare" is used instead of "poor." In all contexts examined"welfare" produced much more negative and less generous responsesthan "poor." In addition the two terms appear to tap slightlydifferent dimensions with "welfare" accessing notions of wasteand bureaucracy that are untapped or tapped much less by "poor." |
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