| 中国的名牌在哪里? |
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| 引用本文： | 张文慧.中国的名牌在哪里?[J].长春理工大学学报(高教版),2005(2). |
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| 作者姓名： | 张文慧 |
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| 作者单位： | 哈尔滨市建筑材料工业技工学校 黑龙江哈尔滨，150000 |
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| 摘 要： | 中国的品牌除了像海尔、康佳、红塔山等屈指可数的几个外,大多数都生命短暂,长则几年,短则几个月。是什么原因使中国品牌走不远,我们从以下几个角度来分析原因。
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| 关 键 词： | 品牌 企业家 国际化 本土化 |
Where are chinese famous brands? |
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| Zhang Wenhui.Where are chinese famous brands?[J].Journal of Changchun University of Science and Technology,2005(2). |
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| Authors: | Zhang Wenhui |
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| Institution: | Zhang Wenhui |
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| Abstract: | Most of chinese brands have a short life,from several months to several years,except a few,such as Haier,Kangjia,Hongtashan.What makes things like that,we'll analize the reasons at the following aspects. |
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| Keywords: | Enterpriser Internationalization Localization |
| 本文献已被 CNKI 等数据库收录！ |
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