| 手机电视面临的机遇、挑战及对策 |
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| 引用本文： | 何汇,吴先锋.手机电视面临的机遇、挑战及对策[J].重庆邮电大学学报(社会科学版),2008,20(1):36-38. |
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| 作者姓名： | 何汇 吴先锋 |
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| 作者单位： | 重庆邮电大学,经济与管理学院,重庆,400065 |
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| 摘 要： | 随着3G牌照发放日期的日益临近，手机电视也成为业界关注的焦点。在分析手机电视发展历程的基础上，探讨了手机电视面临的机遇和挑战，并进一步阐述了手机电视应采取的发展对策。
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| 关 键 词： | 手机电视 运营模式 目标顾客 |
| 文章编号： | 1673-8268(2008)01-0036-03 |
| 收稿时间： | 7/6/2007 12:00:00 AM |
| 修稿时间： | 2007年7月6日 |
Chance, Challenge and Countermeasure for Mobile TV |
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| HE Hui and WU Xianfeng.Chance, Challenge and Countermeasure for Mobile TV[J].Journal of Chongqing University of Posts and Telecommunications:Social Science Edition,2008,20(1):36-38. |
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| Authors: | HE Hui and WU Xianfeng |
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| Institution: | College of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China;College of Economics and Management, Chongqing University of Posts and Telecommunications, Chongqing 400065, China |
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| Abstract: | With the coming of 3G age, mobile TV becomes a focus in cell phone market. Based on the analysis of the development process of mobile TV, this paper discusses the chance and challenge for mobile TV, and expatiates on its countermeasure. |
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| Keywords: | mobile TV operation model target customer |
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