Totally tall sounds totally younger: Intensification at the socio‐semantics interface

In two social perception experiments, we explore the relationship between the social meaning and the semantic/pragmatic properties of the intensifier totally in American English. In Experiment 1, we show that totally is perceived as a more salient index of social identity categories – measured in terms of Age, Solidarity and Status attributes – when it targets a scalar dimension grounded in the speaker's attitude, as opposed to when it occurs in contexts where the scale is provided by the subsequent predicate. In Experiment 2, we show that the social indexicality of totally is even more salient in contexts in which the intensifier, by virtue of its pragmatic contribution, invites a stance of heightened proximity and convergence between the interlocutors. These results point to a principled connection between the semantic, pragmatic and personality‐based social meanings of totally, providing new insights into the dynamics whereby different layers of meaning conspire to determine what an expression ‘says’ when deployed in interaction.