| 顾客满意度及企业利润最优化的顾客订单渗透点选择 |
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| 引用本文： | 刘金兰,康键.顾客满意度及企业利润最优化的顾客订单渗透点选择[J].天津大学学报(社会科学版),2007,9(2):140-143. |
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| 作者姓名： | 刘金兰 康键 |
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| 作者单位： | 天津大学管理学院,天津,300072 |
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| 摘 要： | 从顾客和企业两个视角出发,从顾客满意度水平和企业利润双方因素来研究有效顾客订单渗透点的选择。结合顾客订单渗透点特点,研究在定制化生产过程中,影响企业利润以及顾客满意度水平的主要因素,如标准化质量水平,定制化质量水平,成本、价格等,进而建立有效顾客订单渗透点的定位选择模型,求得使企业利润以及顾客满意度双赢条件下的顾客订单渗透点定位范围,以便为企业定制化生产模式的选择提供依据。
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| 关 键 词： | 顾客订单渗透点 顾客满意度 标准化 定制化 |
| 文章编号： | 1008-4339(2007)02-0140-04 |
| 修稿时间： | 2006年9月20日 |
Positioning of Order Penetration Point Based on Customer Satisfaction and Profit |
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| LIU Jin-lan,KANG Jian.Positioning of Order Penetration Point Based on Customer Satisfaction and Profit[J].Journal of Tianjin University(Social Sciences),2007,9(2):140-143. |
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| Authors: | LIU Jin-lan KANG Jian |
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| Abstract: | The positioning of the order penetration point(OPP) is studied based on customer satisfaction and profit From the angles of enterprise and customer,respectively.First,combining the characteistic of OPP,key factors affecting customer satisfaction and profit in product customization are analyzed.Then a model of positioning of OPP is built according to the satisfaction and profit function.Finally,the valid scope of OPP choosing which is beneficial to both profit and satisfaction is obtained. |
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| Keywords: | order penetration point customer satisfaction standardization customization |
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