驰名商标及其法律保护的比较研究

驰名商标具有巨大的商业价值 ,是企业开拓市场、占领市场的最有效的武器之一。给予驰名商标以法律上的特殊保护已成为各国的共识 ,驰名商标也成为知识产权国际保护领域的热点问题。比较研究驰名商标及其法律保护 ,对完善我国驰名商标立法工作具有重要的借鉴意义

Comparative Study of the Famous Brand and Its Legal Protection

The famous brand has great commercial value. It is one of the most effective weapons for the enterprise to open up the market and control the market.It is commonly understood that the famous brand should be legally protected. Actually, the well-known brand has become a hot issue in the field of international protection of knowledge economy. Therefore, comparative study of famous brand and its legal protection is significant to establishing a law for the famous brand in China.