基于BSC和EVA整合战略管理的应用研究

战略管理是企业成功的关键所在。目前企业战略管理面临的一个最大问题是精心制定的战略无法得到有效的实施。本文引入平衡记分卡与经济增加值两个互补性很强的管理工具,运用层次分析法将其整合为公司全面的战略管理框架及其评价体系,以推动企业战略的成功实施。

The Applied Studies of Integrating Strategic Management Based on BSC and EVA

Strategy is the key to the success of corporations, but the big problem in strategic management is that many good strategies can not be effectively executed. This paper introduces the analytical hierarchy process (AHP) and integrates Balanced Scorecard (BSC) and Economic Value Added (EVA) into one comprehensive strategy management framework and performance measurement system, in the hope that this management framework may help firms push hard in putting the strategy into effect.