| 体验经济给电信企业带来的机遇与挑战 |
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| 引用本文： | 马得翔.体验经济给电信企业带来的机遇与挑战[J].南京邮电大学学报(社会科学版),2004,6(1):16-20. |
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| 作者姓名： | 马得翔 |
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| 作者单位： | 南京邮电学院,管理工程系,江苏,南京,210003 |
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| 摘 要： | 企业如何面对体验经济时代的到来,逐渐成为学术界和企业界的热点话题。在分析体验经济的内涵和中国电信企业发展特点的基础上,探讨了体验经济给电信企业带来的机遇以及电信企业在体验经济时代如何保持持续稳定发展的策略。
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| 关 键 词： | 体验 体验经济 电信企业 顾客满意 |
| 文章编号： | 1008-603X(2004)01-0016-05 |
| 修稿时间： | 2003年7月8日 |
The Opportunity and Challenge Brought by Experience Economy To Telecommunication Enterprises |
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| MA De-xiang.The Opportunity and Challenge Brought by Experience Economy To Telecommunication Enterprises[J].Journal of Nanjing University of Posts and Telecommunications(Social Science),2004,6(1):16-20. |
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| Authors: | MA De-xiang |
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| Abstract: | How to face the advent of the experience economy age for enterprises has become the subject of great topical interest in academic circles and enterprise circles. On the basis of analyzing the connotation of experience economy and the developmental pattern characteristic of telecommunication enterprise in China, this paper discusses the opportunity that experience economy brings to telecommunication enterprises and the tactics of how telecommunication enterprises keep their sustained development in the age of experience economy. |
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| Keywords: | experience experience economy telecommunication enterprise customer satisfaction |
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