| 我国城市品牌塑造的误区及对策 |
| |
| 引用本文： | 刘湖北.我国城市品牌塑造的误区及对策[J].南昌大学学报(人文社会科学版),2005,36(5):59-63. |
| |
| 作者姓名： | 刘湖北 |
| |
| 作者单位： | 南昌大学,法学院,行政管理学系,江西,南昌,330047 |
| |
| 摘 要： | 在经济全球化和区域一体化的背景下,挖掘和提炼城市品牌,已成为当今所有中国城市面临的重要选择。在许多城市品牌化取得成功的同时,也有一些城市品牌设计走入误区。实际上,我国城市品牌的塑造,不仅应遵循一定的原则,而且要有科学的方法和程序。
|
| 关 键 词： | 城市 城市品牌 塑造 误区 |
| 文章编号： | 1006-0448(2005)05-0059-05 |
| 修稿时间： | 2005年3月2日 |
On the Misunderstanding and Countermeasure of Our Country's City-Brand Moulding |
| |
| LIU Hu-bei.On the Misunderstanding and Countermeasure of Our Country''''s City-Brand Moulding[J].Journal of Nanchang University(Humanities and Social Sciences),2005,36(5):59-63. |
| |
| Authors: | LIU Hu-bei |
| |
| Abstract: | With the economic globalization and geographic grouping,establishing and modeling city-brand is the most important selection that all cities should face.While many cities succeeded in brand-modeling,some cities were bogged down in misunderstanding in brand design.As a matter of fact,it is important that the city-brand moulding in China observe some regulations and have scientific methods and procedures. |
| |
| Keywords: | city city-brand moulding misunderstanding |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
