| 顾客价值论 |
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| 引用本文： | 赵素香.顾客价值论[J].渤海大学学报(哲学社会科学版),2002,24(5):77-80. |
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| 作者姓名： | 赵素香 |
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| 作者单位： | 锦州师范学院,辽宁,锦州,121000 |
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| 摘 要： | 未来市场将由卖方市场转变到买方市场,顾客已成为新的市场情况下商家研究的中心问题。顾客的满意、顾客的忠诚将成为企业成败的关键,谁能为顾客提供更大的顾客价值,谁才能赢得顾客,成为赢家。
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| 关 键 词： | 顾客价值 顾客忠诚度 顾客满意 |
| 文章编号： | 1001-6333(2002)05-0077-04 |
| 修稿时间： | 2002年5月13日 |
On the customer's Value |
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| ZHAO Suxiang.On the customer''''s Value[J].Journal of Bohai University:Philosophy and Social Science Edition,2002,24(5):77-80. |
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| Authors: | ZHAO Suxiang |
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| Abstract: | The Market will be changed to the buyer's market from the seller's market in the future. Customers are now the focus of many enterprises. Customer loyal degree and satisfaction degree are the key to the success of any enterprise. Those who can offer more value to the customers will win in the fierce competition at last, therefore be the winner in the long run. |
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| Keywords: | customer's value customer loyal degree 'the customer's action |
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