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| 科技期刊的广告效应及其广告经营策略 | |
| 引用本文： | 戴永红. 科技期刊的广告效应及其广告经营策略[J]. 重庆交通学院学报(社会科学版), 2005, 5(1): 142-144 |
| 作者姓名： | 戴永红 |
| 作者单位： | 《微电子学》编辑部 重庆400060 |
| 摘 要： | 市场经济时代,科技期刊作为广告信息传媒还没有充分发挥其作用。必须改变科技期刊对广告的传统观念,重视科技期刊的广告经营。科技期刊开展广告经营,是科技期刊产业化的一条有效途径。 |
| 关 键 词： | 科技期刊 广告 经营策略 |
| 文章编号： | 1009-9794(2005)01-0142-03 |
| 修稿时间： | 2004-09-21 |
Effectiveness of Advertisement in Sci-tech Journals and Its Business Strategy |
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| DAI Yong-hong. Effectiveness of Advertisement in Sci-tech Journals and Its Business Strategy[J]. Journal of Chongqing Jiaotong University(Social Sciences Edition), 2005, 5(1): 142-144 | |
| Authors: | DAI Yong-hong |
| Abstract: | As media of advertisement information, sci-tech journals fail to achieve as much as they are supposed to in current market economy. It is time when the conventional notion on advertisement in sci-tech journals should be changed and more attention should be paid to the advertisement business by sci-tech journals. The effectiveness of advertisement in sci-tech journals and its business strategy are dealt with. It is pointed out that carrying advertisements in sci-tech journals is an effective approach to industrializing periodicals of science and technology. |
| Keywords: | sci-tech journal advertisement business strategy |
| 本文献已被 CNKI 等数据库收录！ | |