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顾客第一论
引用本文:吕干洋.顾客第一论[J].佛山科学技术学院学报(社会科学版),1994(5).
作者姓名:吕干洋
作者单位:广州第一职工商业学院
摘    要:“顾客第一”有其特定的内涵,它充分体现社会主义企业的根本目的,因而是企业所有经营观念中的一个根本性观念,也是企业生产经营的一个根本指导思想。企业要实现其双重目的,促进物质文明和精神文明建设的发展,并树立各种现代经营观念,就必须坚持顾客第一。

关 键 词:顾客第一  企业目的  经营观念  根本目的  盈利目的  根本指导思想

On Customer First
Lu Ganyang.On Customer First[J].Journal of Foshan University(Social Science),1994(5).
Authors:Lu Ganyang
Abstract:The author holds the view that the term "Customer First" has a unique implication. It fully embodies the primary objective of a socialist enterprise. Thus it not only is the fundamental concept of all concepts concerning business operations of a firm, but also consititutes a guiding principle in its production operations. If an enterprise intends to realize its dual objective, to advance civilization in both its material and spiritual aspects and to establish various modern concepts of business operations in tile activities of a firm, it must insist on putting customer in the very first place.
Keywords:customer first  objectiive of an enterprise  concept of business operations  primary objective  objective of making profit  primary guiding principle    
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