从受众需求角度看北京未来的报业经济

北京地区的报业经济具有独特的传媒产业特色,并且随着经济、文化和城市建设的进步而出现新的发展空间。从报业经济的源泉层次上认识受众需求具有重要意义,本文由此出发,分析了北京报纸受众群体的具体特征。在此基础上,我们依据统计数据建立模型对北京的报业经济与受众需求进行计量分析,并在对模型进行技术性和实证性解释的同时,对北京报业经营提出相关的策略性建议。

Overview from the Demand of Receivers on Beijing Journalism Economy in the Future

Beijing journalism economy has unique features of media industry and the new space of development comes along with the progress of economy, culture and urban construction. It is significant to understand the demand of receivers from the source of journalism economy. This essay sets out from this and analyses the concrete characteristics of receiver colonies of newspapers in Beijing. On this basis, a model is set up according to the statistics to make an econometric analysis on the journalism economy and the demand of receivers in Beijing. This essay carries on both technical and demonstrative explanations to the model. Meanwhile, some relevant strategic propositions are put forward for the journalism management in Beijing.