关于湖南文化贸易出口的若干思考

近年来,湖南省的文化产业发展迅速,取得了令人瞩目的成绩,但是文化贸易出口还存在较大的逆差,在其发展过程中存在着一定的问题,如:资金实力薄弱;文化产品层次较低;不能准确地进行市场定位等等。针对这些不足,应采取积极的应对措施:通过建立多元化的投资渠道来增强资金实力;加强文化企业与高等院校之间的合作,以提升文化产品的科技含量;准确把握好市场定位,进而提高文化产品的国际市场占有率;通过国际文化产品代理和中介服务,积极主动地开展对外文化交流等,从而促进湖南省文化贸易出口的发展,增强其文化产业的国际竞争力。

Reflections on the Export of Hunan Cultural Trade

The cultural industry in Hunan province has made remarkable achievements in recent years,but there is large trade deficit on its culture trade export.Some existing problems,such as weak financial strength,a lower level of cultural products and inaccurate market location,are existed on its current development.And,in response to these deficiencies,some relevant measures are taken to promote the development of the export of Hunan cultural trade,and strengthen its international competitive power,for example,building up diversified investment channels to enhance the financial strength;strengthening the cooperation between the cultural enterprises and the colleges to enhance the scientific and technological content;accreting the market location to raise the international market share of the culture products;taking the initiative to promote cultural exchanges with foreign countries by the establishment of an international cultural agents and intermediary services.