| 基于钻石理论的闽台传媒产业合作模式探析 |
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| 引用本文： | 朱秀凌.基于钻石理论的闽台传媒产业合作模式探析[J].福建农林大学学报(哲学社会科学版),2011,14(5):6-10. |
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| 作者姓名： | 朱秀凌 |
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| 作者单位： | 漳州师范学院新闻传播系,福建漳州,363000 |
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| 基金项目： | 福建省高校服务海西建设重点项目(闽教高[2009]8号);漳州师范学院科研基金资助项目(SS09004) |
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| 摘 要： | ECFA的正式签署,开启了两岸经济共创双赢的大局,为两岸产业深入合作注入了强大的动能。福建传媒产业由于自身的特点,体现了两岸特色经济合作机制的特色,有利于两岸提升产业竞争力,促进经济共同发展,在两岸产业合作中先行先试的作用日益凸显。文章运用波特钻石理论,对闽台传媒产业合作要素进行科学分析,并提出产业合作新模式,将对两岸传媒产业合作,乃至对两岸文化产业合作有所启发。
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| 关 键 词： | 钻石理论 闽台传媒产业 |
Analysis of the media industrial cooperation model between Fujian and Taiwan based on the Diamonds Theory |
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| ZHU Xiu-ling.Analysis of the media industrial cooperation model between Fujian and Taiwan based on the Diamonds Theory[J].Journal of Fujian Agriculture and Forestry University,2011,14(5):6-10. |
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| Authors: | ZHU Xiu-ling |
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| Institution: | ZHU Xiu-ling(Department of Journalism and Communication,Zhangzhou Normal University,Zhangzhou,Fujian 363000,China) |
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| Abstract: | The officially signed ECFA opens a win-win situation for the cross-Straits economic cooperation and injects powerful kinetic energy to the cross-Straits further industrial cooperation.Due to its own characteristics,Fujian media industry tend to be specialized in the cross-Straits economic cooperation mechanism,which is favorable for enhancing industrial competitiveness of both sides,promoting the joint development of economy in Fujian and Taiwan.Thus its pilot role in the cross-Straits industrial cooperation is increasingly prominent.In this paper,Porter′s Diamonds Theory is applied to scientific analysis of the cooperation elements of media industries between Fujian and Taiwan and a new model of cooperation is proposed to offer some references for cross——Straits media industrial,even cultural industrial cooperation. |
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| Keywords: | Diamonds Theory the media industries of Fujian and Taiwan |
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