农民专业合作社营销策略探析

近年来我国农民专业合作社有了较快发展,然而营销成为其发展的短板,在产品、渠道、合作、销售等诸多方面都存在问题。针对这些问题,文章提出农民专业合作社要结合自身的特点与优势来确定营销组合策略,综合运用产品、渠道、促销等途径,提升合作社农产品的营销能力。进而针对农民专业合作社进行营销组合面临的困境,提出了政策扶持建议。

Marketing strategy of farmers' professional cooperatives

Farmers′ professional cooperatives have been developing rapidly in recent years,marketing,however,has become their bottleneck in development.In view of the problems in products,approach,cooperation and sale,it is held that farmers′ professional cooperatives have to confirm their comprehensive strategy for marketing according to themselves′ characteristics and advantages,so as to improve the marketing ability of their agricultural products.Meanwhile the policy support has proposed to solve the difficulties of farmers′ professional cooperatives in comprehensive marketing.