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Backtracking and the Ethics of Framing: Lessons from Voles and Vasopressin
Authors:Daniel J. McKaughan Ph.D.  Kevin C. Elliott Ph.D.
Affiliation:1. Department of Philosophy , Boston College , Chestnut Hill , Massachusetts , USA daniel.mckaughan@bc.edu;3. Department of Philosophy , University of South Carolina , Columbia , South Carolina , USA
Abstract:
When communicating scientific information, experts often face difficult choices about how to promote public understanding while also maintaining an appropriate level of objectivity. We argue that one way for scientists and others involved in communicating scientific information to alleviate these tensions is to pay closer attention to the major frames employed in the contexts in which they work. By doing so, they can ideally employ useful frames while also enabling the recipients of information to “backtrack” to relatively uncontroversial facts and recognize how these frames relate to their own values and perspectives. Important strategies for promoting this sort of backtracking include identifying the weaknesses of particular frames, preventing misunderstanding of them, differentiating well-supported findings from more speculative claims, and acknowledging major alternative frames.
Keywords:backtracking  framing  oxytocin  public understanding  research ethics  scientific communication  vasopressin  voles
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