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旅游地相关利益主体间的博弈分析
引用本文:陈昕.旅游地相关利益主体间的博弈分析[J].学术探索,2013(1):84-89.
作者姓名:陈昕
作者单位:云南大学工商管理与旅游管理学院
基金项目:教育部重大项目(2009JJD850002)
摘    要:多元化的相关利益主体、多样化的利益需求、多方式的利益实现途径,构成了一个错综复杂的利益网络。在这个网络中,旅游地相关利益主体间的竞争与合作关系,实质是各利益主体博弈行为的自然结果。而博弈策略的选择又依赖于具体的环境和制度,而非某一方主观愿望所能决定的。本文在对旅游地各利益主体间可能展开的三种博弈:共同投资博弈、监督博弈、定价一接受型博弈进行深入分析的基础上,结合腾冲旅游业发展的实际,就促进腾冲旅游业的持续发展提出了几点建议。

关 键 词:旅游利益主体  博弈分析  竞合  腾冲

Game Analyses between Tourist Stakeholders in Tourist Resorts
CHEN Xin.Game Analyses between Tourist Stakeholders in Tourist Resorts[J].Academic Research,2013(1):84-89.
Authors:CHEN Xin
Institution:CHEN Xin(School of Business and Tourism Management,Yunnan University,Kunming,650091,Yunnan,China)
Abstract:The diverse subjects of relative benefits, multiple profit needs and the achievement of multimodal interests constitute a complex net of profits. In this net, the competition and cooperation among stakeholders of sightseeing places is actually the nat-ural result of the game action of stakeholders. However, the choice of game strategy depends on specific circumstance and system instead of the subjective willingness of one competitor. Based on the deep analysis of three possibly feasible games, namely joint investment game, monitoring game and pricing - acceptance game, taking the fact of tourism in Tengchong into consideration, this paper puts forward some suggestions for the sustainable development of tourism in Tengchong.
Keywords:tourist stakeholder  game analysis  competition and cooperation  Tengchong
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