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论新发展理念指导下文化产业发展的新使命新方向新动力
引用本文:张琼.论新发展理念指导下文化产业发展的新使命新方向新动力[J].重庆大学学报(社会科学版),2021,27(5):239-249.
作者姓名:张琼
作者单位:西南大学 文学院,重庆 400715;中共重庆市委宣传部,重庆 400015
摘    要:文化产业既具有经济生产属性又具有意识形态属性,在文化强国建设中具有特别重要的意义.新发展理念的提出凸显了文化产业发展的新使命,为文化产业在新时代的发展指明了新方向,赋予了新动力.新发展理念强化了文化产业发展的意识形态价值引领、凸显服务美好生活的时代责任与塑造中国风格的历史重任;通过明确文化产业近景目标与远景目标、引导双循环新发展格局、拓展创新数字化新模式,为文化产业在新时代的发展指明了新方向;为克服文化产业发展模式单一、转型升级缓慢和文化消费乏力等问题,新发展理念引导文化产业与相关产业融合发展,加速产业升级,引导文化消费,释放文化消费能力,赋予了文化产业发展新动力.

关 键 词:文化产业  新发展理念  新使命  新方向  新动力  双循环新发展格局  十四五规划  文化强国

On the new mission, new direction and new driver of the development of cultural industry guided by the new development philosophy
ZHANG Qiong.On the new mission, new direction and new driver of the development of cultural industry guided by the new development philosophy[J].Journal of Chongqing University(Social Sciences Edition),2021,27(5):239-249.
Authors:ZHANG Qiong
Institution:College of Literature, Southwest University, Chongqing 400715, P. R. China;Publicity Department of CPC Chongqing Municipal Committee, Chongqing 400015, P. R. China
Abstract:Cultural industry has both economic production attributes and ideological attributes, which is of extraordinary significance in developing cultural power of China. The proposal of the new development philosophy highlights the new mission of the development of cultural industry, and points out a new direction and gives new drivers to the development of cultural industry in the new era. The new development philosophy strengthens the ideological value leads of cultural industry development and highlights the responsibility of serving a better life and the historical task of shaping Chinese style. By clarifying the close-range and the long-range objectives of the cultural industry, it guides the "dual circulation" development pattern, expands and innovates the new digital mode, and points out a new direction for the development of the cultural industry in the new era. In order to overcome such problems as the unitary development mode of cultural industry, slow transformation and upgrading, and weak cultural consumption, the new development philosophy guides the integrated development of cultural industry and related industries, speeds up industrial upgrading, guides cultural consumption, releases the ability of cultural consumption, and gives new drivers to the development of cultural industry.
Keywords:cultural industry  the new development philosophy  new mission  new direction  new driver  a "dual circulation" development pattern  the 14th Five-Year Plan  cultural power
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