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| 论贵州蜡染的营销策划 | |
| 引用本文： | 朱小英. 论贵州蜡染的营销策划[J]. 贵州民族学院学报, 2014, 0(5): 134-137 |
| 作者姓名： | 朱小英 |
| 作者单位： | 贵州民族大学美术学院,贵州贵阳,550025 |
| 基金项目： | 教育部人文社会科学研究2009年度一般项目 |
| 摘 要： | 民族艺术是各民族艺术灵魂和魅力的集中展现。中华民族数千年的文明,需要各民族的艺术去表现和传承,作为非物质文化遗产的贵州蜡染的传承和保护,尚有许多难题等待解答,蜡染文化事业还大有文章可做。作为文化产品,从根本上说,贵州蜡染的新老产品都有待开拓创意,做好营销策划。 |
| 关 键 词： | 民族艺术 贵州 蜡染 市场 营销 策划 |
On the Marketing Planning for Guizhou's Batik |
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| ZHU Xiaoying. On the Marketing Planning for Guizhou's Batik[J]. Journal of Guizhou University for Nationalities, 2014, 0(5): 134-137 | |
| Authors: | ZHU Xiaoying |
| Affiliation: | ZHU Xiaoying |
| Abstract: | Ethnic art is a condensation of ethnic art＇ s soul and charms. As an intangible cultural heritage, Guizhou＇ s batik should be inherited and protected, yet there are many hard- ships in this regard. It is assumed that as cultural products the old and new products of Guizhou＇ s batik require innovative designs and effective marketing planning. |
| Keywords: | ethnic art Guizhou batik market marketing planning |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |