基于校园媒体平台下高校舆情工作探究

校园媒体是高校师生员工信息传播、情感交流的重要载体,是研究高校舆情的不可或缺的重要平台。校园媒体平台下高校舆情工作存在管理机制不健全、重视＂网络＂忽视＂传统媒体效应＂、重＂堵＂不重＂疏＂、重＂宣＂不重＂教＂等问题。要构建高校校园媒体舆情工作管理队伍,建立、健全高校校园媒体舆情工作管理机制,充分发挥媒体作为＂耳目喉舌＂在...

Research on Strategies of University Public Opinion Based on Campus Medium Platform

The campus medium is both the carrier of disseminating information and sharing their emotions for university staff and students,and an indispensible important platform for researching the university public opinion.However,some problems exist in the work of public opinion based on campus media in university,such as imperfect management mechanism,emphasizing on ＂network＂ but ignoring ＂traditional media effect＂,focusing on preventing and propaganda,but overlooking persuasion and instruction.It is necessary to construct a management team,establish and perfect the management mechanism of the public opinion work,give full play to the media as an important role of ＂fresh and mouthpiece＂ in public opinion work and turn ＂passive extinguishing＂ to ＂active guiding＂,thereby to create a positive and optimistic campus media atmosphere.