消费主义文化语境中的张爱玲现象

上个世纪90年代以来中国大陆的“张爱玲热”,在很大程度上超出了学术研究和文学欣赏的通常情形,成为了一场较大规模且持续不断的以张爱玲为品牌为文化符号的消费活动。创作名家变成了文化明星,文学名作变成了市场精品,欣赏张爱玲变成了消费张爱玲。过渡“消费”张爱玲的结果,是张爱玲被平面化、庸俗化。

A Probe into the Novelist Eileen Chang Phenomenon in the Cultural Context of Consumerism

Since last century 90's mainland China"Eileen Chang hot"has surpassed the scholarly research and the literature appreciationusual scene in the very great degree,has become comparatively large-scale also continues unceasingly take Eileen Chang as the brand for the cultural mark expense activity,created the famous expert to turn the cultural star,the literaturecele-brated work turned the market high-quality goods,appreciated Eileen Chang to turn expended Eileen Chang,excessively"Ex-pends" Eileen Chang's result,is Eileen Chang by the plane,the vulgarization.