区域流通企业连锁经营市场营销模式探讨

对区域流通业进行连锁经营是目前国内外流通企业普遍采用的、最为先进的市场营销模式之一,其规范现代的市场营销管理模式,可以将流通业复杂的商业活动在职能分工基础上简化,使店铺之间实现资源共享,降低成本,从而使区域流通产业实现规模经济和范围经济,提高区域流通产业竞争优势,促进区域经济协调发展。

A Probe into Marketing Model of Chain Operation in Regional Commodity Circulation Industry

Chain operation is one of the most advantageous marketing models universally adopted in regional commodity circulation industry by both domestic and overseas companies.With the standard modern marketing model,it can simplify the complex business activities in commodity circulation industry based on the function divisions.Thus,individual shops can share the common resources and decrease the costs so that the industry not only realizes both scale and scope economy but also increases the competitive advantage ...