农业技术扩散分析——以杨凌农业示范区为例

农业技术扩散对解决“三农”问题、城乡二元结构、城乡统筹发展和农业可持续发展起到决定作用。农业技术扩散的理论主要有框架理论、沟通理论、农户行为改变理论和技术创新扩散理论。分析杨凌农业示范区技术扩散的基础上,认为自然条件决定农业技术扩散的内容和方式;历史基础和人文条件决定技术扩散的速度和效果;政治、市场机制对农业技术扩散起到加速或减缓作用;市场化和网络化是农业技术扩散的动力机制。

Analysis for agricultural technology diffusion--Case study of agricultural demonstration areas in Yangling

Agricultural technology diffusion plays a crucial role in solving the three problems connected with peasants,agriculture and countryside,the dowble-phase structures in the urban and rured areas the balance between urban and rural development,agricultural sustainable development.The paper analyzes the frame structure theory,the communication theory,the behavior alternation theory in products,and theory of the agricultural innovation and technology diffusion.On the bass of the case study of Yanglin agricultural demonstration,the paper concludes that natural conditions play the vital role in the contents and methods of agricultural technology diffusion's,the historical foundation and cultural environment are vital to the speed and effect of technology diffusion's,speed and effect;and the polics and market mechanism can prowote the accelenation and reduction of agricultural technology diffusion.The paper aflast points out that the mechanism of agricultural technology diffusion comesfrom marketing and networking.