| 工业企业的营销信息系统模式的建构 |
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| 引用本文： | 郭红梅.工业企业的营销信息系统模式的建构[J].长江大学学报(社会科学版),2003(4). |
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| 作者姓名： | 郭红梅 |
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| 作者单位： | 湖北广华江钻股份公司市场部 湖北 |
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| 摘 要： | 在现代企业经营中,市场营销信息占据着越来越重要的地位,对企业的可持续发展起着举足轻重的作用,本文对市场营销信息系统模式进行了初步的研究分析,给出了系统初步构成的主框架,以使信息的传送更加准确与及时。
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| 关 键 词： | 市场 信息 系统 |
Construction of Marketing Information System Mode in Industrial Enterprises |
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| GUO Hong - mei.Construction of Marketing Information System Mode in Industrial Enterprises[J].Journal of Yangtze University:Social Sciences,2003(4). |
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| Authors: | GUO Hong - mei |
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| Abstract: | Marketing information is playing a more and more important role in modern enterprise management, and it holds the balance to the continuous development of a company. This paper primarily analyses the marketing information system mode and a main frame for forming such an elementary system is provided so that the delivery of related information can be more precise and in reason. |
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| Keywords: | market information system |
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