| Abstract: | ![]()
An important problem in the planning of political campaigns is the allocation of resources to precincts and other geographical voting units in order to maximize a candidate's plurality. Essentially, parties may increase candidate plurality by engaging in registration drives, midcampaign activities such as canvassing and candidate appearances, and get-out-the-vote drives. Based on previous work which has related voter response to party identification, the authors develop a model for the optimal allocation of campaign resources to these activities. The computational feasibility of the solution procedure is made possible by a decomposition across activities. |
