从产业分类看创意产业与广告业的共生关系

各个国家和地区对创意产业的分类内容和分类方式具有相通性和差异性。相通性表现为,广告业及其与广告相关的传统文化产业均构成了创意产业的重要组成部分,作为创意产业中三大新的产业分类的设计服务相关产业、数字信息相关产业、休闲娱乐相关产业与广告业之间存在着显著的交叉性。在文化用品、设备及相关文化产品的生产及销售,以及辅助服务等创意产业的产业范畴中,广告业的核心价值——创意及其整合能力将渗透期间,辅助完成其产业链的各个环节。广告业不仅是创意产业的重要门类,更体现了创意产业的核心价值和整合力量,两者之间存在着共生共荣的互动关系。广告业的发展将成为文化创意产业发展的重要内容和重要前提。

Viewing the Symbiotic Relation Between Creative Industries and Advertising Industry from the Point of View of Industry Classification

Creative industry is a hot topic and frontier field in China now.Similarities and differences both exist with the classification content and form of creative industry in different countries or areas.The similarities include that the advertising industry and the advertisement-related traditional cultural industries are all important components of creative industry,and that there is an obvious overlapping of the designing service industries,digital information industries,recreational industries,and advertising industry.The core value of the advertising industry-creation and integration permeates through the production and sale of cultural products,equipments,and related cultural products.The advertising industry is not only a important component of creative industries,but embodies the core value and integration power of creative industries,and they are mutually dependent.The development of the advertising industry will become a major content and premise for the development of cultural creative industries.